Digital Marketing Solutions

Digital marketing is the promotion of products and services by businesses through online mediums, such as search engines, social media, paid campaigns, emails, etc.

At TIS, we follow the best practices in running online marketing campaigns. And, you can regard us as the best digital marketing agency in India, given our notable expertise.

Digital marketing poses the following advantages:

Quick Access to Target Audience – The fundamental premise of digital marketing is leveraging the advantages of the growing internet consumption by people. As most people browse the internet for products and services with easy accessibility of internet-connected digital devices, businesses find it easier to reach their target audience through the internet quickly.

More Conversions – With the advantage of reaching more potential customers, the opportunity arises to get more conversions with the right digital marketing strategies.

Targeted Marketing – By implementing the right strategy, businesses can target their target audience segment that is more likely to turn into paying customers.

Cost-Effectiveness – Digital marketing necessitates lesser expenses than traditional marketing but derives higher RoI.

Businesses can promote their products and services through online mediums in multiple ways. And each of the ways corresponds to a particular type of marketing, forming different service lines for a digital marketing company.

The different types of digital marketing include:

Search Engine Optimization (SEO)

SEO is the process of ranking websites higher in search engine results to make them appear in front of visitors. Consequently, the traffic to your websites increases, and the probability of conversion becomes higher. Usually, content-based campaigns, like blogs, or infographics, help attain higher search engine ranks.

Social Media Management (SMM)

SMM involves leveraging the trend of most people using social media platforms, like Facebook, Twitter, Instagram, etc., to reach them to promote products and services.

Pay-Per-Click(PPC)

PPC is an effective advertising technique involving the marketers to pay a fee when visitors click on the advertisements placed on search engines or websites.

Influencer Marketing

Influencer Marketing involves partnering with celebrities and experts (or influencers) to target audiences with branded content and offers.

Email Marketing

It sends customized emails to potential customers informing them about products and services, discounts or offers. The type of marketing not only helps businesses to connect with customers but also influences their purchasing decisions.

Content Marketing

Content Marketing helps businesses provide relevant information about their products and services to their target customers apart from answering their queries.

At TIS, we run all of these types of digital marketing and we can confidently claim to be one of the best digital marketing companies in India, given the quality of our top-notch services.

Here are ten benefits that show you why digital marketing services should be part of your company’s marketing plan.

1) Attract potential customers

By using digital marketing services, you can target your ads to consumers who are most likely to be interested in your product or service. This ensures that your advertising budget is used efficiently and effectively. You can also track the results of your digital marketing campaigns, so you can see which strategies are working and which ones need to be tweaked. This data-driven approach allows you to constantly improve your marketing efforts. TIS – A digital marketing services company in India can help you reach a larger audience than traditional marketing methods.

2) Strengthen brands and names

In today’s digital world, one of the most important things a business can do is to establish and maintain a strong online presence. This not only helps potential customers find and learn about your company but also allows you to build a brand that people can trust. Additionally, digital marketing services can help you connect with customers and create loyalty programs to keep them coming back.

3) Increase visibility

The first benefit of digital marketing services is that they can help increase the visibility of your business. This is done by creating a strong online presence through various digital channels, such as search engines, social media, paid ads, and email. By doing this, you’ll be able to reach a wider audience and potential customers.

4) Create new leads

One of the most important benefits of digital marketing is that it helps you generate new leads. By creating targeted content and using effective SEO strategies, you can reach new potential customers that you may not have otherwise had access to.

5) Manage data more efficiently

In the past, businesses would have to collect data manually and then input it into a computer. This was time-consuming and often resulted in inaccurate data. With the result-oriented digital marketing services in India, businesses can more efficiently collect and manage data. This leads to better decision-making, as well as improved customer service and targeted marketing campaigns.

6) Enhance customer relationships

A strong digital marketing strategy will help you enhance your customer relationships. You’ll be able to connect with them on a deeper level and build trust. Additionally, you’ll be able to stay top-of-mind and keep them updated on your latest products and services.

7) Optimize the sales process

By using digital marketing services, you can optimize your sales process and make it more efficient. This means that you can save time and money while still reaching your target market. Additionally, a professional digital marketing company in India can help you track your results so that you can see what’s working and what’s not. As a result, you can adjust your strategies as needed to continue growing your business.

8) Increase ROI on media spend

One of the main benefits of digital marketing services is the ability to see a higher ROI on your media spend. With traditional marketing, it can be difficult to track how much you’re actually spending on each campaign and what kind of results you’re getting in return. With digital marketing, you can track every single penny you spend and see exactly how many leads or sales each campaign generates. This transparency allows you to make more informed decisions about where to allocate your marketing budget.

9) Improve advertising efficiency

Traditional advertising methods can be very costly and time-consuming, with no guarantee of success. Top Digital marketing companies in India can help you create targeted campaigns that are more likely to reach your target audience, and they can do so at a fraction of the cost. Additionally, a professional digital marketing services agency can provide you with real-time results so that you can adjust your campaigns on the fly.

10) Boost Brand Loyalty

Brand loyalty is essential for any business, but it can be difficult to achieve. Professional Digital marketing services in India can help you boost brand loyalty by building a strong relationship with your customers. Through regular communication and providing valuable content, you can create a loyal customer base that will continue to support your business.

Paid marketing is when you pay for ads that promote your business, product, or service. Organic marketing is when you create content that promotes your business, product, or service without paying for ads.

Both paid and organic marketing can be effective, but they have different strengths and weaknesses. Paid marketing is great for getting immediate results, but it can be expensive and it doesn’t always create long-term brand loyalty. 

Organic marketing takes longer to see results, but it is often more effective in the long run and it can help create a stronger relationship between the customer and the brand.

When it comes to digital marketing, working with the top digital marketing agency in India can be more beneficial than hiring freelancers. Here’s why

• You get access to a wide range of experts
• The work is generally better quality
• There is someone else accountable if something goes wrong
• If you have multiple employees and one leaves, there are no interruptions or missed deadlines
• Agencies have high customer retention rates because they offer excellent customer service and consistent results.
• They offer personalized strategies tailored to your business needs
• It’s easier to build lasting relationships with one company instead of several freelancers
• Working with one of the best digital marketing agencies in India has many benefits that make it worth considering when compared to freelancing; this way, you’re sure to find the right person for the job.

If you’re going to hire a digital marketing services company in India, it needs to be the right fit. This questions checklist will help you make sure you find that fit before signing on any dotted lines.

1) Do they have expertise in my niche?

It is important to make sure that the considered vendor agency has relevant experience in your industry or niche. They should be able to show you examples of past work they’ve done for clients in your field. If they don’t have any experience in your niche, they may not be the best choice. 

2) Can they do the basics well?

Any good agency should be able to do the basics of digital marketing well. This includes things like SEO, PPC, social media, email marketing, and content marketing. If they can’t do these things well, then you need to keep looking.

3) Is it easy to contact them?

You should be able to easily get in touch with your potential agency. After all, communication is key. The last thing you want is an agency that’s hard to get a hold of. Make sure you can easily contact them and that they’re responsive to your inquiries.

4) Do they have experience working with my budget?

You need to be clear about your budget from the start. This will help the agency determine if they are a good fit for you and if they can work within your budget. Be upfront about what you are willing and able to spend.

5) Are they good at copywriting and design?

Any agency worth their salt will have a team of talented copywriters and designers who can help you create high-quality content. But it’s not just about pretty words and pretty pictures–you need to make sure they understand your business and can craft messaging that resonates with your target audience.

6) How quickly can they provide results?

The answer to this question will give you an idea of what the agency is capable of and how much they will be able to help your business. If they are not able to provide results quickly, it may not be worth your time or money to hire them.

7) Do they give project updates throughout the process?

You should always be kept in the loop about what’s going on with your project. A good agency will give you regular updates about the progress of your project and what they are working on. This way, you can rest assured that things are moving along and that you are getting what you paid for.

8) Are they good at email marketing and building landing pages?

Most digital marketing agencies will say they’re good at email marketing and building landing pages. But you need to ask for proof. The best way to do this is to look at their past work and see if they have case studies or testimonials from happy clients. If they don’t, that’s a red flag.

9) What type of ongoing support can I expect from them after launch?

It’s important to know what kind of ongoing support you can expect from your agency after launch. Many agencies will provide some level of support, but it’s important to know what you’re getting into before signing on the dotted line. Here are some questions to ask:

• What type of support can I expect from the agency after launch? 
• What are the agency’s hours of operation? 
• Can they train me or help me learn how to do things like write blog posts and create ads on my own? 
• Will they work with my other vendors (website developer, web designer) in order to create a cohesive look and feel for my brand? 
• Who else is on their team who could be working with me? 
• Do they have any in-house designers or developers that could be working with me?

10) What are their payment terms?

Most agencies will want some sort of retainer, especially if they’re taking on all or most of your marketing. This allows them to plan and staff appropriately. Be sure to ask about payment terms upfront so there are no surprises later. Also, find out if the agency is willing to work on a project basis for certain tasks. This can be a good way to try out the best digital marketing agency in India before making a long-term commitment.

Here are ten reasons why you should consider hiring a professional digital marketing company in India to help grow your business today!

1) A professional digital marketing agency knows how to use SEO & SMO for your benefit

The best digital marketing company in India will know how to use SEO (Search Engine Optimization) to your benefit. By optimizing your website for search engines, you can increase your chances of being found by potential customers. A professional digital marketing agency will also know how to use SMO (Social Media Optimization). By optimizing your social media accounts, you can increase your brand’s visibility and reach.

2) Expertise in the latest trends helps you rank higher on search engines

In order to keep up with the latest trends and ensure that your website is ranking high on search engines, it’s important to hire a professional digital marketing agency in India. With their expertise in the latest trends, they can help you make sure that your website is visible to potential customers. Additionally, they can help you create content that is engaging and relevant to your target audience. By hiring a good digital marketing company, you can rest assured that your online presence is in good hands.

3) Professional digital marketing agencies have fresh ideas and keep things interesting

The top digital marketing agencies in India will have fresh ideas to keep your campaigns interesting. They will also be up-to-date on the latest trends and changes in the digital world, so you don’t have to worry about your campaigns becoming outdated. Agencies also have access to tools and resources that you may not have, which can save you time and money.

4) No need to do the work yourself

When you hire a digital marketing agency, you don’t have to do the work yourself. The digital marketing company will take care of everything for you, from creating and managing your website to driving traffic to it. This frees up your time so you can focus on running your business.

5) A professional will know what needs improving and help make it happen

You might be thinking, why should I hire someone when I can just do it myself? And while you could try to go the DIY route, there are some definite advantages to hiring a professional. 

For one, a professional will have access to tools and resources that you might not have. They will also have the knowledge and experience to know what needs improving and how to make it happen. Plus, they can take on all the work so that you can focus on running your business.

6) Your business is important to them, so they’ll give it their full attention

When you hire a digital marketing services provider, you can be sure that your business is important to them. They’ll give it their full attention and work hard to ensure your success.

7) They can help with content creation (copywriting, graphic design, videography, etc.)

A good digital marketing company in India will have a team of professionals who can help you create high-quality content for your website and social media channels. This includes copywriting, graphic design, and videography. This is important because your content needs to be engaging and informative in order to attract and retain customers.

They can manage your social media accounts (two sentences): A digital marketing company can also help you manage your social media accounts. This includes creating and scheduling posts, responding to comments and messages, and monitoring analytics.

8) They can improve your website speed

A faster website can improve your search engine ranking, user experience, and conversion rate. A professional digital marketing company will have the tools and expertise to help you speed up your website. They can improve your website’s design (five sentences): A well-designed website is more likely to convert visitors into customers.

9) They can help develop an offline presence (add a personal touch with print materials, etc.)

Though online marketing is important, it’s not the only thing that matters. A good digital marketing company will also have an offline presence, helping you to connect with potential customers in a more personal way. They can design print materials, help you with events and tradeshows, and more. This way, you can create a well-rounded marketing strategy that will reach people both online and offline.

10) They have access to tools that let them test different types of content quickly.

Best Digital marketing companies in India have access to a variety of tools that allow them to test different types of content quickly and efficiently. This helps them determine what type of content is most effective for your business, and it also allows them to get your content in front of potential customers faster.

Here are some digital marketing trends that you need to know about and embrace if you want to stay ahead of the curve (and ahead of your competition).

1) The value of visual content

In a world where people are constantly bombarded with content, it can be hard to stand out. But one way to do that is by creating visual content that is eye-catching and informative. Not only will this help you capture attention, but it will also help you communicate your message more effectively.

2) Look out for more personalization

In a world where consumers are bombarded with generic advertising, personalization is key to standing out. And with more data available than ever before, businesses have the opportunity to really get to know their target customers and deliver tailored messages that speak to them on a personal level.

3) Focus on your audience

In order to create a successful marketing campaign, you need to know who your target audience is and what they want. Once you understand this, you can create content that appeals to them and speaks to their needs. Additionally, don’t forget to keep an eye on your competition. See what they’re doing and try to do it better.

4) Privacy, transparency and trust-building

With the Cambridge Analytica scandal and other high-profile data breaches, privacy is top of mind for consumers. And they’re demanding more transparency from brands about how their data is being used. As a result, brands need to focus on building trust with their customers.

5) Content segmentation

As the internet and digital media continue to grow and evolve, so too must your marketing strategy. Here are 10 top digital marketing trends you should be on the lookout for in order to stay ahead of your competition

6) Video dominance

Video will continue to dominate the internet with over 80% of all web traffic being attributed to videos in 2021 alone. This trend has been on the rise for a few years now and doesn’t seem to be slowing down. If you’re not using video in your marketing strategy, you’re falling behind.

7) Audio will grow in popularity

The popularity of audio is on the rise, with more people than ever before streaming podcasts and music. This trend is only going to continue, so it’s important for businesses to get ahead of the curve. Here are five ways audio can be used in digital marketing

8) Conversational marketing and quality interactions

One of the top digital marketing trends is conversational marketing. This involves creating quality interactions with customers and potential customers through chatbots, social media, and other channels. The goal is to create a more personal connection with consumers and build trust.

9) Conversational interfaces will take off

With the rise of digital assistants like Siri, Alexa, and Google Home, it’s no surprise that conversational interfaces are becoming more popular. This trend is only going to continue as people become more comfortable talking to their devices. Businesses need to start thinking about how they can integrate this technology into their marketing plans.

10) Remain aware of AI advances

As artificial intelligence (AI) continues to evolve, it will become more important for businesses to adopt AI-powered technologies in order to remain competitive. Some examples of AI-powered technologies that businesses can use include chatbots, predictive analytics, and personalization. By staying aware of advances in AI, businesses can be better prepared to implement these technologies and stay ahead of their competition.